Operator-grade STR advisory
The full lifecycle — in order.
Every short-term rental ('STR') engagement has the same shape: decide whether to buy, decide whether this specific deal works, design and build the launch, tune the revenue, and keep the commercial system running. We do this in order. The point isn't to do more; it's to get each decision right and move to the next.
Acquisition
Make clean go/no-go decisions before you commit capital.
Reality first. The local rules, the season, the competition, and the house itself come before any projection.
Feasibility Screen
- Short written screen: STR zoning posture, suitability, red-flag detection
- Operator feasibility check (septic, water, heating/power/internet, access/seasonality)
- Clear 'kill or advance' recommendation
- One call up to 15 minutes
Timeline: 2 business days
Up to 4 screens per week. Up to $1,000 of Tier 1/2 fees credited toward a build-out.
Full Deal Underwriting
- Written underwriting memo
- Comp alignment and realistic revenue range
- Operating pro forma with conservative assumptions and reserves
- Conservative / base / aggressive scenario framing
- Go/no-go recommendation plus bid guidance
- One call up to 30 minutes
Timeline: 5 business days
Up to 2 deep dives per week. Up to $1,000 of Tier 1/2 fees credited toward a build-out.
Market & Property Analysis
per market or per address
- Market analysis: demand steadiness, seasonality, regulatory risk, property types that perform, realistic rates and occupancy
- Property analysis: comps, realistic rate/occupancy, full cost and income picture with conservative/base/best cases
- Written recommendation — go for it, renegotiate, or walk
Half of report spend credits toward a build-out.
Launch
A property set up to perform from day one, not one you're fixing in month three.
I design the operating system first, then pick the tools to fit it. The tech serves the operation, not the other way around.
Launch & Distribution Setup
$500 up front, $500 on completion
- Five-channel listing setup: Airbnb, VRBO, Booking.com, Houfy, Whimstay
- Hospitable setup and channel integration
- Baseline pricing, calendar, and launch strategy
- Guest messaging templates
- One 60-minute handoff and training call
Timeline: 5–10 business days after access and photos
This engagement covers distribution setup. It does not include ongoing guest communication management, cleaning coordination, maintenance dispatch, or day-to-day operations.
Design, Setup & Launch Blueprint
depending on scope
- Launch roadmap and PMS/tech-stack architecture
- Guest avatar, listing strategy, and design alignment
- FF&E prioritization and make-ready planning
- Vendor framework
- Pricing, calendar, and revenue engine design
- Channel setup: Airbnb, VRBO, Booking.com
- Smart-home stack configuration
- Written Launch Blueprint — handed off to you at close
- Twice-weekly syncs through go-live
[OWNER TO CONFIRM: standard rate is $2,000–$5,000 depending on scope — confirm your canonical starting figure before publishing]
Revenue
Pricing, calendar rules, and promotions never stay 'done.'
Most owners either ignore it until revenue drops, or they panic-adjust when they feel exposed. We keep the commercial engine tuned so fewer nights slip away unnoticed.
Listing Audit + Implementation
$250 implementation (per listing each)
- Audit: positioning, first-10-photos flow, amenities/fees/rules/friction, comp posture, calendar hygiene, promo posture
- Written audit memo, high-impact items first
- Implementation: copy refresh, photo re-order, settings cleanup, promo config, calendar refinements
Timeline: 5 business days per phase
2026 Pricing, Calendar & Promo Playbook
+ PriceLabs setup $300 (optional)
- Seasonal posture and guardrails
- Booking-window and pacing logic
- Minimum-stay strategy
- Gap and orphan-night strategy
- Promotions plan
- Owner-friendly written playbook
- PriceLabs setup, Airbnb/VRBO sync, and strategy implementation (add-on: $300)
Timeline: 7–10 business days (playbook); 5–7 business days (PriceLabs setup)
$300 credit eligible on playbook; $300 credit eligible on PriceLabs setup.
Ongoing Revenue Management
- Calendar and sync quality control
- Weekly pricing and rules management
- Surgical promotions
- Monthly performance summary
Month-to-month; 14-day notice to cancel. Billed in advance.
Systems
This is not a broken business. It is a strong business with a commercial system that needs to be tightened.
For inns and multi-unit operators running on outdated or disconnected tools, a focused 30-day sprint to rebuild the commercial engine.
Commercial Systems Upgrade
30-day sprint · four equal milestones
- Phase 1 — Booking.com audit and room-inventory revenue rescue
- Phase 2 — Hospitable direct booking and guest communication setup
- Phase 3 — Signage/QR walk-up flow and upsell engine
- Phase 4 — Listing optimization and handoff documentation
Timeline: 30 days, four milestone payments
Standard value $8,500. Optional add-ons: ongoing revenue stewardship $600/mo (3-month trial); custom direct-booking website $2,400–$3,000.
Add-ons
Extend your engagement.
Bolt these onto any service or book them standalone.
Operator Advisory Retainer
$600/mo1–2 live calls per week (one 90-minute or two 45-minute) plus async text and email. STR ops, pricing and calendar strategy, listing review, systems and SOP review, vendor and hiring decisions, owner-acquisition thinking, launch sequencing. 3-month initial term, then month-to-month.
First-Year Launch Support
$800/moPost-go-live coaching during the critical first weeks: weekly call (one 90-minute or two 45-minute). Months 3–12 drop to a monthly cadence at $250/mo or $600/quarter.
Meta / Direct-Booking Funnel
$200/moCampaign monitoring and optimization, creative rotation guidance, retargeting and prospecting structure, monthly performance summary. Ad spend paid directly by you to Meta.
ALE Placement Marketing
$997One-time. Package and submit a furnished property to ~14 temporary-housing placement firms (ALE Solutions, CRS, Sedgwick, Alacrity, National Corporate Housing, and others). Includes placement-ready one-sheet, database entry, submission tracking, and positioning guidance.
What's in scope — and what isn't.
- No legal, tax, accounting, engineering, or inspection services.
- No permit filing or municipal confirmation — a desktop zoning assessment is not a legal opinion.
- No broker representation.
- No guarantee of bookings, revenue, occupancy, ADR, ranking, reviews, or ROI.
- Client handles compliance, insurance, and third-party costs directly.
Consultant does not guarantee any specific outcomes (including bookings, ADR, occupancy, revenue, or profit). Performance is affected by factors outside Consultant's control, including seasonality, market demand, competition, platform algorithms, property condition, reviews, and operational execution. Cancel before I start and you get the deposit back. After I start, it's non-refundable for the work done and the time I've set aside.
Works with your stack