The STR Barometer
Short-term rental market data, read the way an operator reads it.
We run homes across the country, so we watch these numbers every day. Here is the same market data we price against, published openly: what markets earn across the whole year, when they earn it, and what that means before you buy or hand over the keys. Sourced from the PriceLabs STR Index and refreshed monthly.
Colorado, our flagship market. $157 RevPAR, $262 ADR across 55,995 comparable listings.
PriceLabs STR Index. Data as of June 2026.
The US market, ranked
Where short-term rentals earn, by the year not the month.
Ranked by annual RevPAR across all 50 states, so a summer beach market and a winter ski market are judged on the whole calendar rather than one flattering month. Markets we operate in are marked.
| # | Market | Annual RevPAR | Occ | ADR | Peak |
|---|---|---|---|---|---|
| 1 | Hawaii | $222 | 64% | $346 | Feb |
| 2 | Rhode Island | $156 | 53% | $293 | Aug |
| 3 | ColoradoWe operate | $145 | 51% | $282 | Feb |
| 4 | Massachusetts | $141 | 51% | $276 | Aug |
| 5 | CaliforniaWe operate | $136 | 53% | $258 | Jun |
| 6 | South Carolina | $133 | 54% | $246 | Jul |
| 7 | Alabama | $131 | 53% | $247 | Jun |
| 8 | Florida | $130 | 56% | $235 | Mar |
| 9 | Vermont | $130 | 46% | $285 | Feb |
| 10 | Wyoming | $126 | 53% | $241 | Jul |
| 11 | Montana | $123 | 49% | $252 | Jul |
| 12 | Tennessee | $120 | 54% | $221 | Jun |
| 13 | Maine | $120 | 47% | $256 | Aug |
| 14 | Utah | $118 | 50% | $238 | Feb |
| 15 | New Hampshire | $115 | 47% | $245 | Aug |
| 16 | New YorkWe operate | $115 | 48% | $238 | Jul |
| 17 | New JerseyWe operate | $112 | 49% | $227 | Aug |
| 18 | Connecticut | $111 | 53% | $208 | Jul |
| 19 | Arizona | $107 | 54% | $198 | Mar |
| 20 | Wisconsin | $105 | 46% | $227 | Jul |
| 21 | Michigan | $105 | 48% | $216 | Jul |
| 22 | Oregon | $105 | 53% | $196 | Jul |
| 23 | North Carolina | $104 | 51% | $206 | Jun |
| 24 | Nevada | $104 | 49% | $212 | May |
| 25 | Delaware | $103 | 38% | $268 | Jun |
| 26 | Washington | $102 | 52% | $196 | Jul |
| 27 | Idaho | $97 | 49% | $199 | Jul |
| 28 | Minnesota | $96 | 52% | $185 | Jul |
| 29 | Georgia | $95 | 48% | $198 | Jun |
| 30 | Alaska | $95 | 50% | $188 | Jul |
| 31 | New Mexico | $94 | 53% | $176 | Jul |
| 32 | Pennsylvania | $94 | 50% | $187 | Aug |
| 33 | Illinois | $94 | 55% | $170 | Jun |
| 34 | Virginia | $94 | 50% | $188 | Jun |
| 35 | Maryland | $94 | 46% | $205 | Jun |
| 36 | South Dakota | $89 | 45% | $197 | Jul |
| 37 | Oklahoma | $87 | 49% | $179 | Jun |
| 38 | Ohio | $86 | 54% | $158 | Jun |
| 39 | Kentucky | $85 | 49% | $174 | Jul |
| 40 | Indiana | $84 | 49% | $170 | Jun |
| 41 | Texas | $83 | 48% | $173 | Jun |
| 42 | LouisianaWe operate | $83 | 46% | $180 | Apr |
| 43 | Missouri | $82 | 47% | $176 | Jul |
| 44 | Mississippi | $81 | 44% | $183 | Jun |
| 45 | West Virginia | $80 | 45% | $178 | Feb |
| 46 | Arkansas | $75 | 46% | $163 | Jul |
| 47 | Kansas | $70 | 51% | $138 | Jun |
| 48 | Iowa | $69 | 49% | $142 | Jun |
| 49 | Nebraska | $68 | 51% | $133 | Jun |
| 50 | North Dakota | $64 | 51% | $126 | Jun |
PriceLabs STR Index, trailing 12 months, ranked by annual RevPAR. Data as of June 2026.
Revenue seasonality
Every market earns on its own calendar.
RevPAR indexed to each state's annual average of 100, for all 50 states in alphabetical order. The shape is the lesson: a mountain market that earns in ski season and summer, a beach market that lives on July, a desert market that peaks in spring. Price to the calendar, not to a flat number.
Alabama
Peaks June, bottoms out December
Alaska
Peaks July, bottoms out November
Arizona
Peaks March, bottoms out September
Arkansas
Peaks July, bottoms out January
California
Peaks June, bottoms out September
Colorado
Peaks February, bottoms out April
Connecticut
Peaks July, bottoms out January
Delaware
Peaks June, bottoms out February
Florida
Peaks March, bottoms out September
Georgia
Peaks June, bottoms out January
Hawaii
Peaks February, bottoms out September
Idaho
Peaks July, bottoms out November
Illinois
Peaks June, bottoms out January
Indiana
Peaks June, bottoms out January
Iowa
Peaks June, bottoms out January
Kansas
Peaks June, bottoms out January
Kentucky
Peaks July, bottoms out January
Louisiana
Peaks April, bottoms out January
Maine
Peaks August, bottoms out March
Maryland
Peaks June, bottoms out January
Massachusetts
Peaks August, bottoms out January
Michigan
Peaks July, bottoms out March
Minnesota
Peaks July, bottoms out January
Mississippi
Peaks June, bottoms out January
Missouri
Peaks July, bottoms out January
Montana
Peaks July, bottoms out November
Nebraska
Peaks June, bottoms out January
Nevada
Peaks May, bottoms out February
New Hampshire
Peaks August, bottoms out April
New Jersey
Peaks August, bottoms out February
New Mexico
Peaks July, bottoms out April
New York
Peaks July, bottoms out January
North Carolina
Peaks June, bottoms out January
North Dakota
Peaks June, bottoms out January
Ohio
Peaks June, bottoms out January
Oklahoma
Peaks June, bottoms out January
Oregon
Peaks July, bottoms out January
Pennsylvania
Peaks August, bottoms out March
Rhode Island
Peaks August, bottoms out January
South Carolina
Peaks July, bottoms out January
South Dakota
Peaks July, bottoms out January
Tennessee
Peaks June, bottoms out January
Texas
Peaks June, bottoms out January
Utah
Peaks February, bottoms out November
Vermont
Peaks February, bottoms out April
Virginia
Peaks June, bottoms out January
Washington
Peaks July, bottoms out January
West Virginia
Peaks February, bottoms out April
Wisconsin
Peaks July, bottoms out March
Wyoming
Peaks July, bottoms out April
PriceLabs STR Index, RevPAR indexed to annual mean = 100. Data as of June 2026.
Earnings estimator
What a short-term rental earns in this market.
An honest, market-level figure from real occupancy and daily rates. No email wall, no inflated multiplier. For a real number on your actual address, we will underwrite it with you.
Based on Hawaii’s real annual occupancy and average daily rate from the PriceLabs STR Index.
Gross rental revenue at Hawaii's market occupancy, before blocked dates, guest fees, and management.
Want a real underwrite for your address? Book a call →PriceLabs STR Index. Data as of June 2026.
Market-fit score
Is it a good market for short-term rental?
A directional score from real earning power, demand, and seasonal risk. It will not always say yes, which is the point.
0–100, weighted across three real signals.
- PositiveEarning power$222 annual RevPAR
- PositiveDemand64% year-round occupancy
- PositiveSeasonal swing16% revenue variation across the year
PriceLabs STR Index. Data as of June 2026.
Markets we operate in
Inside the cities we run.
Real nightly pricing from the neighbourhoods around our own listings, by bedroom count. This is the ground truth we price against every day, not a projection.
Big Bear, CA
350 comparable listings
| Size | Typical | Range |
|---|---|---|
| 4 BR | $473 | $350–$830 |
| 5 BR | $599 | $462–$1054 |
| 6 BR | $958 | $707–$1365 |
A weekend-driven mountain-cabin market with strong seasonality. Winter ski weeks drive demand, with sharp lifts around Thanksgiving and mid-February.
Denver, CO
350 comparable listings
| Size | Typical | Range |
|---|---|---|
| 2 BR | $182 | $144–$301 |
| 3 BR | $284 | $216–$491 |
| 4 BR | $409 | $335–$653 |
A steadier urban weekend-and-business market with medium seasonality. Demand is pacing well ahead of last year, with lifts around mid-October and the winter holidays.
Cold Spring, NY
191 comparable listings
| Size | Typical | Range |
|---|---|---|
| 2 BR | $275 | $203–$429 |
| 3 BR | $402 | $279–$657 |
| 4 BR | $507 | $401–$1094 |
A Hudson Valley weekend-getaway market with strong seasonality. Fall foliage in October and summer drive demand; January through March is quiet.
Destin, FL
350 comparable listings
| Size | Typical | Range |
|---|---|---|
| 4 BR | $463 | $347–$795 |
| 5 BR | $690 | $554–$1087 |
| 6 BR | $650 | $547–$898 |
A Gulf-Coast beach market that lives on summer. Demand peaks from May through July and thins over the winter, so the summer weeks carry the year.
PriceLabs neighbourhood data (comparable active listings near our properties). Data as of June 2026.
How we read the market
The method, in the open.
State-level figures from PriceLabs STR Index, trailing 12 months. Annual figures are the 12-month mean; ADR = RevPAR / occupancy; seasonality indexes monthly RevPAR to the annual mean (100); volatility is the RevPAR coefficient of variation. Ranked by annual RevPAR.
Thinking about a market or a property?
Tell us the address or the market you are weighing. We will read the data with you and tell you honestly whether it is worth it.
Book a call